Kwangdong Postbiotics
막힘 없는 가벼운 하루를 위해! 포바해봐!
Kwangdong Pharma Postbiotics
Kwangdong Postbiotics is the first domestic product to turn postbiotics, a fourth-generation lactobacillus, into a functional drink.
| CLIENT | Kwangdong Pharma Postbiotics |
|---|---|
| YEAR | 2020 – Present |
| SERVICES | Brand film Performance Promotion Content |
Success story
廣東製藥推出了韓國首款後生元機能性飲品，但當時市場上搜尋「後生元」所顯示的產品多達約60,000個。由於所有品牌都已將其用於產品名稱，且未來任何品類都可使用的原料名稱在提升認知度方面缺乏競爭力。因此開發了消費者易於親切稱呼的「포바（Poba）」這一暱稱，並邀請形象直接爽快、象徵乳酸菌順暢到達腸道的藝人「安英美」製作了病毒式影片，最大化產品USP。
Even Advertisers Can’t Stop Ahn Young-mi 960K
Participants in SNS events 1K
