Project Description
VIVALDI PARK
Vivaldi Park is a local ski resort that is operated by DaeMyung corporation.
DaeMyung Resort operates an entertainment complex that includes ski resort and the second largest water park in Korea in Gangwon-do.
BACKGROUND
During the winter season, Vivaldi Park wanted to bring consumers in Hong Kong, Singapore, Malaysia to their ski resort through digital media.
STRATEGY
- Managing performance marketing through search engine (Google)
- Creating copies in 3 different languages (English / Chinese mandarin / Chinese cantonese) to target each market
- Running paid social advertising through Facebook and Instagram
- Re-targeting campaign to increase conversion rate
SERVICES
Consulting
Performance Marketing
Banner Design
Copywriting
RESULTS
Social media engagement increased by about 5 times YOY
The portion of mobile payment increased
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