VIVALDI PARK 2019-10-21T07:12:07+00:00

Project Description

VIVALDI PARK

Vivaldi Park is a local ski resort that is operated by DaeMyung corporation.
DaeMyung Resort operates an entertainment complex that includes ski resort and the second largest water park in Korea in Gangwon-do.

BACKGROUND

During the winter season, Vivaldi Park wanted to bring consumers in Hong Kong, Singapore, Malaysia to their ski resort through digital media.

STRATEGY

  • Managing performance marketing through search engine (Google)
  • Creating copies in 3 different languages (English / Chinese mandarin / Chinese cantonese) to target each market
  • Running paid social advertising through Facebook and Instagram
  • Re-targeting campaign to increase conversion rate

SERVICES

Consulting
Performance Marketing
Banner Design
Copywriting

RESULTS

Social media engagement increased by about 5 times YOY
The portion of mobile payment increased

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