Project Description
UGG
UGG Australia is an American footwear brand that operates stores in over 130 different countries.
It is best known for its distinctive classic sheepskin boots for men and women.
BACKGROUND
UGG Australia was well-known for a particular product which is the signature sheepskin boots for winter however they would like to reposition their brand to a ‘lifestyle fashion brand’.
STRATEGY
- Managing Facebook page to distribute contents about diverse types of apparel
- Running paid social ad by targeting 23-45 aged group
- Shooting images actually wearing products
SERVICES
Social Media Management
Content Creation
RESULTS
Attracted 90,000 fan in the initial opening stage
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