Project Description
SK Btv
SK B tv is OTT platform provided by SK Broadband.
BACKGROUND
- Demand on building social channel to strengthen SK B tv platform
- They would like to open an exclusive communication channel for only TV contents
STRATEGY
- Getting users into B tv website & mobile application by providing the latest contents
- Executing contents advertisement to B tv’s classified target
- Attracting users to purchase on B tv contents by providing a movie introduction service called ‘Younghua Dang’
SERVICES
Social Media Management
Paid Social Ad
RESULTS
Contents engagement : 400,000
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