Project Description
SAP KOREA
SAP is a German-based European multinational software corporation that makes enterprise software
to manage business operations and customer relations. The company has over 425,000 customers in over 180 countries.
BACKGROUND
Two objectives SAP Korea had for digital campaign which are lead generation and increase in brand awareness. Since they launched a new solution for small medium business, they would like to approach to the potential clients through digital media.
STRATEGY
- Planning a social campaign to acquire database
- Developing microsite so that SAP can execute digital campaign continuously
- Amplifying awareness through live broadcasting on Facebook
SERVICES
Social Media Management
Microsite Development
Paid Social Ad
Email Marketing
Pamphlet Design
Video Content Creation
RESULTS
Increase in social mention and purchase intention by 114% YoY
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