Project Description

Since 2015

BACKGROUND
After Marriott International’s acquisition of Starwood Hotels & Resorts, they planned an integrated digital marketing campaign in Korea and looked for an agency that can fulfill their needs.
STRATEGY
- Planning digital campaigns to enhance awareness of their reward program and local properties
- Managing local digital platforms (Naver Post / Kakao Plus Friend) for content marketing
- Running performance marketing to increase sales
- Maintaining their local F&B site
- Planning and shooting video content
- Supporting offline events
SCOPE OF WORK
Social media management
Performance marketing
Media planning & buying
Content creation
Site maintenance

CREATIVES



