Project Description
MARRIOTT INTERNATIONAL
Marriott International is the No.1 hotel chain in the world that has 6,700 hotels across 130 countries.
Marriott International has 30 portfolios such as JW Marriott, The Ritz-Carlton, The Luxury Collection, St. Regis,
W Hotel, Sheraton, Westin, LeMeridien, Courtyard, Aloft, Moxy, Fairfield and more.
BACKGROUND
After Marriott International’s acquisition of Starwood Hotels & Resorts, they planned an integrated digital marketing campaign in Korea and looked for an agency that can fulfill their needs.
STRATEGY
- Planning digital campaigns to enhance awareness of their reward program and local properties
- Managing local digital platforms (Naver Post / Kakao Plus Friend) for content marketing
- Running performance marketing to increase sales
- Maintaining their local F&B site
- Planning and shooting video content
- Supporting offline events
SERVICES
Performance Marketing
Social Media Management
Media Planning & Buying
Content Creation
Video Production
RESULTS
Increase in search volumes on brand search terms : 350%
Kakao channel subscribers : 196,000
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