MARRIOTT INTERNATIONAL 2021-08-30T07:09:31+09:00

Project Description

Since 2015

BACKGROUND

After Marriott International’s acquisition of Starwood Hotels & Resorts, they planned an integrated digital marketing campaign in Korea and looked for an agency that can fulfill their needs.

STRATEGY

  • Planning digital campaigns to enhance awareness of their reward program and local properties
  • Managing local digital platforms (Naver Post / Kakao Plus Friend) for content marketing
  • Running performance marketing to increase sales
  • Maintaining their local F&B site
  • Planning and shooting video content
  • Supporting offline events

SCOPE OF WORK

Social media management

Performance marketing

Media planning & buying

Content creation

Site maintenance

CREATIVES

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