BACKGROUND

After Marriott International’s acquisition of Starwood Hotels & Resorts, they planned an integrated digital marketing campaign in Korea and looked for an agency that can fulfill their needs.

STRATEGY

• Planning digital campaigns to enhance awareness of their reward program and local properties
• Managing local digital platforms (Naver Post / Kakao Plus Friend) for content marketing
• Running performance marketing to increase sales
• Maintaining their local F&B site
• Planning and shooting video content
• Supporting offline events