Project Description
LIPTON ICED TEA
LIPTON ICED TEA is coming from British, introduced in 1890.
They are well-know for the signature RTD type of iced tea and milk tea.
BACKGROUND
LIPTON ICED TEA would like to enhance engagement through social media and wanted to distribute contents to their target segment which are 2030 women.
STRATEGY
- Planning a digital campaign, ‘Lipton Plus’ which is a food-fairing concept of campaign
- Managing Instagram page to distribute contents
- Creating contents by shooting images
SERVICES
Social Media Management
Content Creation
Paid Social Ad
Campaign Planning
RESULTS
Avg. content reach in a month: 1,000,000
Instagram follower increased by 5,400
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