Project Description
HONDA
One of Top 10 global automobile groups in the world from Japan
BACKGROUND
Honda introduced a new model of Accord. They had a need on promoting Accord’s strong durability to the market.
STRATEGY
- Developed microsite to drive traffics
- Planning and implementing a social campaign ‘Find the musical actor who can vocalized longest’ to express Honda Accord’s durability
- Planning content scenario and producing video content for video ads
- Running advertising on YouTube and Facebook
SERVICES
Video content creation
Digital campaign planning
Paid social ad
RESULTS
Content reach : 3,000,000
Successfully achieved 350% higher engagement rate than competitor
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