GAP is an American worldwide clothing and accessories retailer
that operates about 3,700 stores and has approximately 135,000 employees in the world.
GAP had a need on social media management since their awareness was relatively high but less adaptive in responding to the rapid growth of the digital world in Korea.
- Managing Facebook page to distribute contents by official voices
- Creating localized creative according to the brand style guideline
- Planning a social campaign -Lucky Bag- to send customers to offline stores due to the absence of an official shopping mall
Social Media Management
At the initial stage of opening the Facebook page,
more than 20,000 followers were attracted.