Project Description
GAP
GAP is an American worldwide clothing and accessories retailer
that operates about 3,700 stores and has approximately 135,000 employees in the world.
BACKGROUND
GAP had a need on social media management since their awareness was relatively high but less adaptive in responding to the rapid growth of the digital world in Korea.
STRATEGY
- Managing Facebook page to distribute contents by official voices
- Creating localized creative according to the brand style guideline
- Planning a social campaign -Lucky Bag- to send customers to offline stores due to the absence of an official shopping mall
SERVICES
Social Media Management
Content Creation
RESULTS
At the initial stage of opening the Facebook page,
more than 20,000 followers were attracted.
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