Project Description
CORONA
CORONA Extra is a pale lager from Mexico.
It is one of the top-selling beers worldwide.
BACKGROUND
Corona wanted to activate their Korean Facebook page and promote offline event, Corona Sunsets Festival YangYang.
STRATEGY
- Creating social contents that can make people having expectation on the festival
- Supporting the event and shooting images that can be transformed to social contents
- Managing Facebook page for digital communication channel with customers
SERVICES
Social Media Management
Content Creation
Paid Social Ad
Offline Event Support
RESULTS
Increased number of fans: 36,000
Total impression: 12,000,000
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