Project Description
BUDWEISER
BUDWEISER is an American pale lager introduced in 1876.
It is one of the largest selling beers in the United States, and is available in over 80 markets worldwide.
BACKGROUND
Budweiser introduced new package and they had an objective to change customer’s recognition of their product package.
STRATEGY
- Planning and support offline event (Halloween party / Bud night out party)
- Distributing the event contents through social media
- Managing Facebook page for digital communication channel with customers
SERVICES
Social Media Management
Content Creation
Paid Social Ad
RESULTS
Increased number of fans: 15,000
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