AMORE PACIFIC is the largest cosmetic company in Korea that has 32 brands such as Sulwhasoo,
Laneige, Mamonde, Innisfree, Etude House, HERA, IOPE, Primera, Hanyul and more.
Amore Pacific launched a new beauty brand, VB diet lab and they had a needs for inducing people to visit the offline stores of VB through promoting on social media.
- Planning a social campaign which provides discount coupon that customers can use in the offline stores
- Running paid social ad to distribute information
- Amplifying buzz through beauty forums
Social Media Management
Increased in followers by 1,700