Project Description
Since 2014
BACKGROUND
IHG needs to find a way of increasing direct booking revenue through their website in order to decrease the dependence on OTA.
STRATEGY
- Managing local search ad platforms (Naver / Daum) instead of Google
- Building campaign structure as much as segmentalized
- Writing ad copies by focusing on customer’s benefits
SCOPE OF WORK
Search Ad
Display Ad
Content localization
Media buying
Copy writing
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