INTERCONTINENTAL HOTELS GROUP
IHG is one of the largest hotel chain in the world that has over 5,000 hotels across nearly 100 countries.
IHG has diverse portfolios such as InterContinental, Holiday Inn, Crowne Plaza, Hotel Indigo, Candlewood Suites,
Even Hotels, Hualuxe, Kimpton Hotels and Resorts, Regent, Voco, Avid and Staybridge Suites.
IHG needs to find a way of increasing direct booking revenue through their website in order to decrease the dependence on OTA.
- Managing local search ad platforms (Naver / Daum) instead of Google
- Building campaign structure as much as segmentalized
- Writing ad copies by focusing on customer’s benefits
Average CTR: 20.00%
Average ROAS: 900%