IHG HOTELS & RESORTS 2021-09-01T07:52:27+09:00

Project Description

Since 2014

BACKGROUND

IHG needs to find a way of increasing direct booking revenue through their website in order to decrease the dependence on OTA.

STRATEGY

  • Managing local search ad platforms (Naver / Daum) instead of Google
  • Building campaign structure as much as segmentalized
  • Writing ad copies by focusing on customer’s benefits

SCOPE OF WORK

Search Ad

Display Ad

Content localization

Media buying

Copy writing

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