{"id":1413,"date":"2024-10-10T21:02:59","date_gmt":"2024-10-10T12:02:59","guid":{"rendered":"https:\/\/creatip.co.kr\/?post_type=portfolio&#038;p=1413"},"modified":"2024-10-12T17:39:02","modified_gmt":"2024-10-12T08:39:02","slug":"%eb%a1%9c%ed%86%a0%ec%a0%9c%ec%95%bd","status":"publish","type":"portfolio","link":"https:\/\/creatip.co.kr\/en\/portfolio\/%eb%a1%9c%ed%86%a0%ec%a0%9c%ec%95%bd\/","title":{"rendered":"Rohto Pharmaceutical"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-0\"><div class=\"row-background background-element\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-inner\" style=\"background-image: url(https:\/\/creatip.co.kr\/wp-content\/uploads\/2024\/10\/cover-1024x576-1.jpg);background-repeat: no-repeat;background-position: center center;background-attachment: scroll;background-size: cover;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"row quad-top-padding quad-bottom-padding single-h-padding limit-width row-parent\" data-height-ratio=\"full\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_center column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\"><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text bottom-t-top animate_when_almost_visible\" ><h1 class=\"fontsize-338686 font-weight-600 text-color-xsdn-color\" ><span>Rohto Pharmaceutical<\/span><\/h1><\/div><div class=\"clear\"><\/div><\/div><div class=\"empty-space empty-quart\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text bottom-t-top animate_when_almost_visible\" data-delay=\"500\"><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row style-color-xsdn-bg row-container\" id=\"row-unique-1\"><div class=\"row col-double-gutter quad-top-padding quad-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 single-internal-gutter\"><div class=\"uncol style-light font-136269\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\"><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text bottom-t-top animate_when_almost_visible\" ><h2 class=\"h1 fontheight-179065 font-weight-500 text-color-nhtu-color\" ><span>Rohto Pharmaceutical<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text bottom-t-top animate_when_almost_visible\" ><h5 class=\"fontsize-796527 fontheight-357766 font-weight-300 text-color-jevc-color translation-block\" >Rohto Pharmaceutical is a leading Japanese pharmaceutical brand offering a wide range of beauty products and over-the-counter medicines, including popular Japanese travel souvenirs like Hada Labo, Acnes, and Melano.<\/h5><\/div><div class=\"clear\"><\/div><\/div><div class=\"empty-space empty-double\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-12 col-md-50 col-sm-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\"><div class=\"uncode_text_column text-color-jevc-color bottom-t-top animate_when_almost_visible\" ><\/p>\n<div class=\"project\">\n<table>\n<tbody>\n<tr>\n<td>CLIENT<\/td>\n<th>Rohto Pharmaceutical<\/th>\n<\/tr>\n<tr>\n<td>YEAR<\/td>\n<th>2024<\/th>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\">SERVICES<\/td>\n<th>Influencer Marketing<br \/>\nNaver Powerlink Ad<br \/>\nKakao Bizboard Ad<br \/>\nPR<\/th>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<\/div>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\"><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\"><div class=\"uncode-single-media  text-left animate_when_almost_visible bottom-t-top\" data-delay=\"500\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  img-round img-round-std tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper img-round img-round-std\"><img decoding=\"async\" class=\"wp-image-1417\" src=\"https:\/\/creatip.co.kr\/wp-content\/uploads\/2024\/10\/%EC%95%84%EC%A7%81%EB%8F%84-%EC%9D%BC%EB%B3%B8-%EB%93%9C%EB%9F%AD%EC%8A%A4%ED%86%A0%EC%96%B4%EC%97%90-%EA%B0%80%EB%A9%B4-%ED%95%AD%EC%83%81-%EB%98%91%EA%B0%99%EC%9D%80-%EC%83%81%ED%92%88%EB%A7%8C-%EA%B5%AC%EB%A7%A4-%ED%95%98%EC%8B%9C%EB%82%98%EC%9A%94%EB%94%B0%EB%81%88%EB%94%B0%EB%81%88%ED%95%9C-%EC%8B%A0%EC%83%81%ED%92%88%EA%B3%BC-%ED%95%A8%EA%BB%98-%EB%93%9C%EB%9F%AD%EC%8A%A4%ED%86%A0%EC%96%B4-%EC%B6%94%EC%B2%9C%ED%85%9C-10%EA%B0%80%EC%A7%80-%EC%86%8C%EA%B0%9C%ED%95%B4-%EB%93%9C%EB%A6%B4%EA%B2%8C%EC%9A%94-Acnes25-%EB%A9%94%EB%94%94%EC%BB%AC-%ED%81%AC%EB%A6%BC%EC%A7%80%EA%B8%8B%EC%A7%80%EA%B8%8B%ED%95%9C-%EC%84%B1%EC%9D%B8-%EC%97%AC%EB%93%9C%EB%A6%84.jpg\" width=\"1080\" height=\"1080\" alt=\"\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-2\"><div class=\"row penta-top-padding triple-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light font-136269\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\"><div class=\"vc_row row-internal row-container\"><div class=\"row col-double-gutter row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\"><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text bottom-t-top animate_when_almost_visible\" ><h6 class=\"h6\" ><span>Success story<\/span><\/h6><\/div><div class=\"clear\"><\/div><\/div><div class=\"empty-space empty-single\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text bottom-t-top animate_when_almost_visible\" ><h5 class=\"fontsize-796527 fontheight-524109 font-weight-300 translation-block\" >To promote Rohto Pharmaceutical's beauty products and over-the-counter medicines to Korean tourists, while also leveraging the demand from Korean visitors to Japan, we developed a comprehensive marketing strategy. This involved collaborating with Korean travel and beauty influencers and running paid advertisements on local Korean platforms that are typically difficult for Japanese companies to access, such as Naver Search Ads and Kakao Bizboard Ads.\n<\/span><span>\nAdditionally, we produced PR articles and content for Japaholic, a media outlet specializing in Japanese travel, enabling us to organically promote Japanese companies without Korean websites and effectively reach the Korean market.<\/h5><\/div><div class=\"clear\"><\/div><\/div><div class=\"empty-space empty-double\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"uncode_text_column bottom-t-top animate_when_almost_visible\" ><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-2\" data-row=\"script-row-unique-2\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-2\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-3\"><div class=\"row triple-top-padding exa-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\"><div class=\"owl-carousel-wrapper carousel-overflow-visible\">\n\t\n\t<div class=\"owl-carousel-container owl-carousel-loading half-gutter\">\n\t\t\t\t\t\t<div id=\"gallery-369793\" class=\"owl-carousel owl-element owl-height-auto owl-dots-outside owl-dots-single-block-padding owl-dots-align-center\" data-loop=\"true\" data-dots=\"true\" data-navmobile=\"false\" data-navspeed=\"400\" data-autoplay=\"true\" data-timeout=\"3000\" data-stagepadding=\"0\" 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decoding=\"async\" class=\"wp-image-1420\" src=\"https:\/\/creatip.co.kr\/wp-content\/uploads\/2024\/10\/240806-\ub85c\ud1a0\uc81c\uc57d-02-uai-800x800.jpg\" width=\"800\" height=\"800\" alt=\"\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-carousel tmb-iso-h4 img-round img-round-std tmb-light tmb-overlay-middle tmb-overlay-text-left tmb-id-1421  tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside\" data-cursor=\"icon-light\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 100%;\"><\/div><a tabindex=\"-1\" href=\"https:\/\/creatip.co.kr\/wp-content\/uploads\/2024\/10\/240806-\ub85c\ud1a0\uc81c\uc57d-03.jpg\" class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-369793\" data-external-thumb-image=\"https:\/\/creatip.co.kr\/wp-content\/uploads\/2024\/10\/240806-\ub85c\ud1a0\uc81c\uc57d-03-150x150.jpg\" data-lg-size=\"1200-800\" data-lb-index=\"1\"><div class=\"t-entry-visual-overlay\" style=\"mix-blend-mode: overlay;\"><div class=\"t-entry-visual-overlay-in style-color-jevc-bg\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-1421\" src=\"https:\/\/creatip.co.kr\/wp-content\/uploads\/2024\/10\/240806-\ub85c\ud1a0\uc81c\uc57d-03-uai-800x800.jpg\" width=\"800\" height=\"800\" alt=\"\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-carousel tmb-iso-h4 img-round img-round-std tmb-light tmb-overlay-middle tmb-overlay-text-left tmb-id-1422  tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside\" data-cursor=\"icon-light\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 100%;\"><\/div><a tabindex=\"-1\" href=\"https:\/\/creatip.co.kr\/wp-content\/uploads\/2024\/10\/DSC03282.-\ubcf4\uc815jpg-1024x683-1.jpg\" class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-369793\" data-external-thumb-image=\"https:\/\/creatip.co.kr\/wp-content\/uploads\/2024\/10\/DSC03282.-\ubcf4\uc815jpg-1024x683-1-150x150.jpg\" data-lg-size=\"1024-683\" data-lb-index=\"2\"><div class=\"t-entry-visual-overlay\" style=\"mix-blend-mode: overlay;\"><div class=\"t-entry-visual-overlay-in style-color-jevc-bg\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-1422\" src=\"https:\/\/creatip.co.kr\/wp-content\/uploads\/2024\/10\/DSC03282.-\ubcf4\uc815jpg-1024x683-1-uai-683x683.jpg\" width=\"683\" height=\"683\" alt=\"\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-carousel tmb-iso-h4 img-round img-round-std tmb-light tmb-overlay-middle tmb-overlay-text-left tmb-id-1423  tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside\" data-cursor=\"icon-light\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 100%;\"><\/div><a tabindex=\"-1\" href=\"https:\/\/creatip.co.kr\/wp-content\/uploads\/2024\/10\/\uc544\uc9c1\ub3c4-\uc77c\ubcf8-\ub4dc\ub7ed\uc2a4\ud1a0\uc5b4\uc5d0-\uac00\uba74-\ud56d\uc0c1-\ub611\uac19\uc740-\uc0c1\ud488\ub9cc-\uad6c\ub9e4-\ud558\uc2dc\ub098\uc694\ub530\ub048\ub530\ub048\ud55c-\uc2e0\uc0c1\ud488\uacfc-\ud568\uaed8-\ub4dc\ub7ed\uc2a4\ud1a0\uc5b4-\ucd94\ucc9c\ud15c-10\uac00\uc9c0-\uc18c\uac1c\ud574-\ub4dc\ub9b4\uac8c\uc694-Acnes25-\uba54\ub514\uceec-\ud06c\ub9bc\uc9c0\uae0b\uc9c0\uae0b\ud55c-\uc131\uc778-\uc5ec-1-1.jpg\" class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-369793\" 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