Fursys aimed to break away from its existing image as an office furniture-exclusive brand and sought to expand into the B2C market. Through major media channels, it announced a variety of new products—including tables, desks, and chairs—to increase brand awareness. Additionally, by creating detailed product pages, recruiting experience groups, and managing distribution, the campaign successfully positioned Fursys not just as an office furniture brand but as a comprehensive furniture brand.
CTR 5.2%
