Cheonjiyang
A Pouch Just for Me!
Cheonjiyang
Cheonjiyang is a health functional food brand based on traditional ingredients, primarily focusing on red ginseng sticks.
| CLIENT | Cheonjiyang |
|---|---|
| YEAR | 2020.03 – 2022.08 |
| SERVICES | SNS Channel Peformance |
Success story
In 2018, targeting the expansion beyond the main consumer base of middle-agedand older adults, Cheonjiyang aimed at the 2030 demographic with a message 'A Pouch Just for Me!' focusing on the MZ generation's self-health care.Instagram-exclusive content was produced to appeal to younger targets, with eachproduct featuring tailored content, effectively improving the overall ROAS through social advertising.
