Lipton iced tea
Food tastes better, more fun with friends
Lipton iced tea
Lipton is the world's No. 1 British tea brand with over 130 years of British heritage. Lipton's black, green, and iced teas are all popular choices worldwide.
| CLIENT | 립톤 아이스티 |
|---|---|
| YEAR | 2019 – 2022 |
| SERVICES | Campaign Social media Content Influencer Media buying |
Success story
The beverage market, which had shrunk due to COVID-19, began to regain vitality after 2022, and we took this opportunity to create short-form content to be recognized as a top-tier brand by women, the main target of the domestic RTD market. To get closer to our target audience, we hired IG Reels creators and TikTok creators to launch a new marketing campaign. Our team decided that in order to make a lasting impression on their target demographic of women in their 20s and 30s, we would need to expose them to the Lipton iced tea product at least once a month. Lipton iced tea was exposed to about 3 million women in Korea in 2022 with short content pieces.
Short form contents Target impression 100M
Video contents View 70M
Influencer Contents Target impression 40M
Video contents View 20M
