DELTA AIRLINES
DELTA AIRLINES
Recognized as one of the top three major airlines in the United States,this airline has achieved global first place in customer satisfaction surveys.
| CLIENT | DELTA AIRLINES |
|---|---|
| YEAR | 2018 |
| SERVICES | Social Campaign Social Channel Management |
Success story
In 2018, Delta Air Lines, following a business agreement with Korean Air, realized the need for digital marketing to attract domestic customers.In response, the airline opened a Kakao Plus Friend channel with CREATIP as a customer management channel,regularly producing content to begin communication with customers.Additionally, it created emoticons to increase channel subscribers and worked on enhancing its brand image,while simultaneously encouraging active participation of potential customers through social events. Kakao Channel (increased number of fans): 55,278Kakao channel message open rate: 72.85%
