Customized Mobility Prioritizing the Transportation Vulnerable

PAPA Mobility

PAPA is a mobility service designed for the transportation vulnerable, including the disabled, elderly, and children.
YEAR 2022 – 2023
SERVICES APP Performance Campaign
APP MMP Management
SNS Management


Success story
We recognized the need to promote and activate PAPA's 'Escort' service, ensuring that the mobility barriers for the transportation vulnerable do not become barriers in their daily lives.We conducted an app campaign through Google AC and launched social media channels to brand ourselves as a socially responsible company.Additionally, we carried out search advertising and other efforts to recruit PAPA's crew (drivers),executing a comprehensive marketing strategy to promote PAPA. Playstore App Installations: 100,000Review Rating: 4.6