lululemon
Mindfulness, sweat, community and more
lululemon
lululemon is a Canadian multinational athletic apparel brand that helps the community be well in every aspect of their lives – physically, mentally, and socially.
| CLIENT | lululemon |
|---|---|
| YEAR | 2020 – Feb. 2023 |
| SERVICES | Campaign Social media Content Influencer Brand film/photo |
Success story
lululemon was looking for a partner that could increase its brand awareness and improve its social media presence in South Korea. With extensive expertise in digital marketing and content creation, CREATIP built effective social media strategies and executed campaign plans for lululemon. By producing creative content and connecting with guests on Instagram, we broadened the brand's appeal with new audiences and built the brand loyalty through successful user generated campaigns including the '21 Days Challenge.' To attract a younger audience, we created a variety of short-form content that features styling and product education/recommednations, which boosted the sales and guests' satisfaction. In addition, we successfully localized the brand's global assets and communications to fit with the Korean audience, aligning with its identity.
