KAHI
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KAHI
KAHI was launched in 2020 and entered the Korean beauty market. Skincare that is creating a new wave It's a brand.
| CLIENT | KAHI |
|---|---|
| YEAR | 2021 – 2022 |
| SERVICES | Campaign Performance PR Branding Viral Channel |
Success story
KAHI is a newly launched brand in the nearly 20 trillion won South Korean beauty market. To compete in the vast red ocean, it introduced a novel beauty product, 'Wrinkle Bounce Multi Balm'. In 2021, the focus was on promoting this new type of beauty product, sparking a new beauty trend in the domestic market. Following this, in 2022, performance marketing was carried out to maximize sales based on this issue. The brand solidified its position as an industry leader with campaign and viral messages that differentiated its products from competitors who copied their offerings.
Target impression 2B Target Click 30M
Influencer Content impression 42M
