Rohto Pharmaceutical
Rohto Pharmaceutical
Rohto Pharmaceutical is a leading Japanese pharmaceutical brand offering a wide range of beauty products and over-the-counter medicines, including popular Japanese travel souvenirs like Hada Labo, Acnes, and Melano.
| CLIENT | Rohto Pharmaceutical |
|---|---|
| YEAR | 2024 |
| SERVICES | Influencer Marketing Naver Powerlink Ad Kakao Bizboard Ad PR |
Success story
To promote Rohto Pharmaceutical's beauty products and over-the-counter medicines to Korean tourists, while also leveraging the demand from Korean visitors to Japan, we developed a comprehensive marketing strategy. This involved collaborating with Korean travel and beauty influencers and running paid advertisements on local Korean platforms that are typically difficult for Japanese companies to access, such as Naver Search Ads and Kakao Bizboard Ads. Additionally, we produced PR articles and content for Japaholic, a media outlet specializing in Japanese travel, enabling us to organically promote Japanese companies without Korean websites and effectively reach the Korean market.
