Kwangdong Daejigamjacha
날씬하면 돼지! 광동 돼지감자차
Kwangdong Daejigamjacha
Kwangdong Daejigamjacha(Jerusalem artichoke tea) is a healthy tea beverage product made from a rich decoction of domestic Jerusalem artichoke.
| CLIENT | Kwangdong Daejigamjacha |
|---|---|
| YEAR | 2021 – 2021 |
| SERVICES | Brand film Performance Promotion Content |
Success story
Kwangdong Pharmaceutical created a new product called Daejigamjacha with the goal of becoming one of the top 10 products in the RTD market. To raise awareness for their product, they launched a marketing campaign that targeted potential customers through various channels. In order to fulfill this goal, we delivered a clever viral message in which the product’s USP is being shouted to a ‘Daegam’ (a high-ranking official of Joseon Dynasty)by playfully replacing the original meaning of ‘Daegam’ with the acronym of ‘Daejigamjacha’- ‘Daegam’. By creating two viral videos, 'Please take it out, Daegam(빼주시오 돼감)’ and 'Please let me out, Daegam(내보내주시오 돼감)’, to indirectly convey the efficacy of daejigamjacha, Kwangdong Daejigamjacha established itself as one of the TOP 10 brands in RTD.
내보내주시오 돼감 조회수 540K
빼주시오 돼감 조회수 2.1M
Participants in SNS events 1.5K
