Fitness Store
Personal Care Food for Body Makers
Fitness Store
Fitness Store is a specialized shopping mall for body makers, selling health supplements and convenient foods for health and body care.
| CLIENT | Fitness Store |
|---|---|
| YEAR | 2021 – 2022 |
| SERVICES | Campaign SNS Channel Peformance |
Success story
41. Fitness Store, undergoing a CI change and launching a PB brand, needed rebranding as a comprehensive Personal Care Food mall.Targeting a broader audience including health enthusiasts, men, and now women with various lifestyles, the campaign 'The Perfect Fit for Me - Wayfit' was initiated.We recruited three influencers who share the commonality of exercise in their diverse lives to shoot videos and images, revealing their healthy lifestyles and enjoying Wayfit from the consumer's perspective.
