FARFETCH
The world's largest selection of luxury brands
FARFETCH
Farfetch is a global platform introducing luxury fashion from around the world, connecting various designers, curators, and consumers.
| CLIENT | FARFETCH |
|---|---|
| YEAR | 2023.09 – |
| SERVICES | KakaoTalk Channel Naver Blog Peformance |
Success story
Luxury brand selection Farfetch, starting with KakaoTalk channel and activating a Naver blog, garnered significant response from Korean Farfetch users through domestic-targeted promotions and events.The KakaoTalk channel opening event, 'Farfetch Kakao Week', planned to encourage channel subscriptions and app membership registrations, offered 'Today's Item' through exclusive messages sent at 12 PM for five days to channel friends.
