CHINA AIRLINES
CHINA AIRLINES
As Taiwan's flagship carrier,this airline offers a variety of marketing and services to domestic customers under the slogan'Journey with a caring smile'
| CLIENT | CHINA AIRLINES |
|---|---|
| YEAR | 2023 |
| SERVICES | Social Campaign Social Channel Management Branding |
Success story
Due to its brand name, there was a misconception that it was a Chinese national carrier.To overcome this and enhance brand recognition, the airline has embarked on a branding and marketing campaign.It opened a Korean Facebook channel targeting domestic customers and created regular content.The airline increased participation rates through social campaigns and events that allowed customers to engage,boosted advertising focus during the peak travel season with a video series titled 'Leaving Now'. Monthly average content exposure: 197,400Monthly average engagement: 11,200
