Air France

A subsidiary airline under the Air France-KLM Group,which was formed through a merger led by Air France and KLM,primarily operates flights to cities in Western Europe and the Eastern European country of Czech Republic.
CLIENT Air France
YEAR 2017


Success story
Air France, aiming to increase online direct bookings through its reservation site,initiated social advertising campaigns during the 9-10 October peak fall season,targeting prospective travelers to Europe, offering special benefits and services for direct bookings.In partnership with Facebook European travel communities,they conducted affiliate marketing and extensive advertising on their official social channels on Facebook and Instagram to spread their content. Content exposure: 3,860,000Engagement: 77,000