In 2025, Alloso simultaneously pursued brand image enhancement and sales maximization through a strong focus on performance marketing. Leveraging its strengths as a premium living brand, Alloso delivered customized messaging tailored to its target audiences, executing sophisticated, data-driven campaigns throughout the entire customer journey. By effectively utilizing diverse performance channels—such as search, social media, and display ads—Alloso successfully attracted potential customers, while retargeting strategies maximized conversion rates. This precise approach strengthened brand awareness and directly contributed to tangible sales growth.
2023 Q1 → 2024 Q1: ROAS increased by 1000%, CTR increased by 1.5%
