With its recent rebranding, Sidiz aimed to build a refreshed brand image through new product launches and back-to-school campaigns. Creatip employed a diverse media-mix strategy combined with seasonal messaging to expand touchpoints with target customers. By actively utilizing performance-driven channels—including video, display, and search—the campaign significantly exceeded key performance indicators (KPIs), surpassing goals by 100% to 300% across metrics like impressions, clicks, and views. These impressive outcomes effectively disseminated the rebranding message, successfully shifting brand perception.
Impressions/Clicks/Views: Exceeded targets by 100%-300%
