SLOU BED
A sound and fulfilling sleep
SLOUBED
Slowbed is Fursys's leading mattress brand representing the furniture industry in Korea, offering 'high-density sleep' as its brand promise.
| CLIENT | SLOUBED |
|---|---|
| YEAR | 2023 – |
| SERVICES | Campaign Viral SNS Channel |
Success story
Having built a reputation as a topper brand, SLOU underwent a rebranding to SLOUBED, transitioning from a topper to a mattress brand in the consumers' perception.Considering the growing consumer interest in ESG, a sustainability campaign was operated and messages unique to SLOU BED were communicated through SNS.This strategy successfully maintained the existing SLOU fan base and created a new fan base for SLOU BED.* SLOU BED IG - 16,000 followers* SLOU BED Blog - Average VIEW 300~400
