Success story

In 2025, Musinsa is actively planning its expansion into the Japanese market, enhancing its advertising operations based on localization strategies tailored to the region. Aligning with Musinsa's strategic initiatives, Creatip has developed and produced ad creatives specifically optimized for the Japanese market, running advertising campaigns across influential local platforms such as Google, Meta, Criteo, as well as Yahoo Japan and X.
Furthermore, collaborations with Japanese influencers who have diverse follower bases, along with partnerships with leading fashion magazines, are helping position Musinsa as a representative Korean fashion brand. Through the Musinsa Crew, the company is implementing content strategies that enable over 1,500 Korean designer brands to naturally integrate into the Japanese market, thus ensuring a successful entry and sustained growth for Musinsa and K-Fashion in Japan.