Migung365
The Beginning of Emptiness
Migung365
Daejangsarang, a gastrointestinal health supplement, gained popularity on social media through shared consumer reviews.
| CLIENT | Migung365 |
|---|---|
| YEAR | 2020 |
| SERVICES | Peformance Viral SNS Channel Influenecer PR |
Success story
With the launch of upgraded products 'Dualbit' and 'Innerbit', Daejangsarang aimed for rebranding. Utilizing the character 'Geumdongi', the brand attempted to communicate with witty and comfortable content. Emphasizing the upgraded product lineup and the ease of consumption as part of their Unique Selling Proposition (USP), the brand also focused on delivering content and reviews about a healthy lifestyle and habits beyond just dieting.As a result, the new products significantly increased new member registrations, and launch promotions and discount events were closed early due to high demand. Subsequently, voluntary consumer reviews spread, resulting in a viral effect.* Launch Event: 3,000 products sold out
