Kwangdong Postbiotics
For a light, hassle-free day! Try poba!
Kwangdong Postbiotics
Kwangdong Postbiotics is the first domestic product to turn postbiotics, a fourth-generation lactobacillus, into a functional drink.
| CLIENT | Kwangdong Postbiotics |
|---|---|
| YEAR | 2020 – Present |
| SERVICES | Brand film Performance Promotion Content |
Success story
Kwangdong Pharmaceutical was the first to launch a Postbiotics functional drink in Korea, but more than 600,000 products popped up when the keyword, Postbiotics, was searched online. We concluded that an ingredient that was already used in product names and could be used for any product line in the future would not be competitive in terms of cognitive enhancement. Thus, we came up with a nickname for the product- ‘Pobi(포바)‘- to establish a friendly presence to consumers. In addition, we hired Ahn Young-mi(안영미), a female comedian who is known to be straightforward and vigorous, and created a viral video to maximize the product’s USP, in which that the lactobacillus reaches the intestines vigorously and powerfully.
Even Advertisers Can’t Stop Ahn Young-mi 960K views
Participants in SNS events 1K people
