SKT ifland
A New way of Socializing. Ifland
SKT ifland
SKT ifland is a metaverse service created by SK Telecom that presents a new paradigm of communication.
| CLIENT | SKT ifland |
|---|---|
| YEAR | 2022 – Present |
| SERVICES | App Campaign Performance Media planning |
Success story
SKT ifland, a metaverse platform with a strong focus on communication, has launched the ifland APP simultaneously in 49 countries across North America, Europe, the Middle East, and Asia, following over one million downloads in South Korea. To drive global activation of the ifland APP, an initial media plan targeting 11 countries (including the USA, Germany, Singapore, Hong Kong, Taiwan, Japan, Indonesia, and the United Arab Emirates) was established. Subsequently, a global APP Campaign featuring K-POP was conducted, targeting users worldwide. Particularly in the initial 11 countries, the power of the K-metaverse was notably evident in four Southeast Asian countries (Thailand, the Philippines, Indonesia, and Vietnam).
APP Download 200K APP Active user 150K
