StubHub
StubHub
A subsidiary of eBay USA, StubHub is a global ticket exchange safety service.
| CLIENT | StubHub |
|---|---|
| YEAR | 2020 |
| SERVICES | Peformance Campaign Influencer Viral |
Success story
StubHub, as a global ticket trading service,conducted marketing with two objectives: raising domestic awareness and improving the negative perception of secondary ticket sales.They expanded traffic sources by creating blog, cafe, and social content, and collaborated with influencers in related fields to enhance the perception of StubHub.Positive reviews written by users were leveraged to maximize the advantages of the service.The campaign significantly increased domestic membership registrations, purchaseconversion rates, and retention rates.
