Rakuten Travel
Rakuten Travel
The Gateway to Japanese Adventures
| CLIENT | Rakuten |
|---|---|
| YEAR | 2024 – |
| SERVICES | Branding Campaign SNS Marketing Contents Marketing Influencer Collaboration |
Success story
In 2023, Rakuten Travel, a subsidiary of the Japanese IT giant Rakuten Group, made its grand entrance into the Korean market, launching a targeted marketing campaign for Korean tourists. Through strategic collaborations with travel-focused influencers, they effectively expanded their brand awareness. Simultaneously, the company leveraged key social media platforms, particularly Instagram, to consistently deliver the latest promotional offers and brand updates. As a result, they achieved the remarkable feat of gaining over 25K followers within just one year of operating their account. This success also led to an increase in Rakuten Travel app sign-ups and a boost in conversion rates.
