Jeju Shinhwa World
Jeju Shinhwa World
Jeju Shinhwa World, the largest integrated resort in South Korea, is located on Jeju Island. It offers a wide range of facilities, including hotels, resorts, theme parks, and water parks, catering to families, couples, and various groups.
| CLIENT | Jeju Shinhwa World |
|---|---|
| YEAR | 2024 |
| SERVICES | Performance Marketing |
Success story
In 2024, Jeju Shinhwa World sought a new strategy to address the decline in tourism on Jeju Island. The resort adopted several approaches to attract visitors, delivering tailored messages to specific target audiences across various channels, actively promoting its new features, and offering unique experiences to encourage more visits. These strategies not only boosted visitation rates but also enhanced Jeju Shinhwa World's brand image. Result: 44% increase in CVR from 2023 to 2024 (February-April period)
