Project Description
SAMSUNG MOBILE DISPLAY
SAMSUNG MOBILE DISPLAY is the company that in charge of developing and producing AMOLED display which is important for SAMSUNG’s business such as Galaxy mobile phone and Samsung TV.
BACKGROUND
Samsung introduced AMOLED display to the world. They needed to distribute an advertising video about the technology to a wide range of audiences in both local and global.
STRATEGY
- Running YouTube advertising to maximize impression of the video in global
- Planning and executing online event in local
- Amplifying buzz through forums and communities
- Developing microsite to introduce the technology
SERVICES
Video marketing
Online event planning
Micro site development
Influencer marketing
Buzz marketing
RESULTS
Event participants : 7,000
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