Marriott International is the No.1 hotel chain in the world that has 6,700 hotels across 130 countries.
Marriott International has 30 portfolios such as JW Marriott, The Ritz-Carlton, The Luxury Collection, St. Regis,
W Hotel, Sheraton, Westin, LeMeridien, Courtyard, Aloft, Moxy, Fairfield and more.
After Marriott International’s acquisition of Starwood Hotels & Resorts, they planned an integrated digital marketing campaign in Korea and looked for an agency that can fulfill their needs.
- Planning digital campaigns to enhance awareness of their reward program and local properties
- Managing local digital platforms (Naver Post / Kakao Plus Friend) for content marketing
- Running performance marketing to increase sales
- Maintaining their local F&B site
- Planning and shooting video content
- Supporting offline events
Social Media Management
Media Planning & Buying
Increase in search volumes on brand search terms : 350%
Kakao channel subscribers : 196,000