HONDA 2019-04-09T09:45:56+00:00

Project Description

HONDA

One of Top 10 global automobile groups in the world from Japan

BACKGROUND

Honda introduced a new model of Accord. They had a need on promoting Accord’s strong durability to the market.

STRATEGY

  • Developed microsite to drive traffics
  • Planning and implementing a social campaign ‘Find the musical actor who can vocalized longest’ to express Honda Accord’s durability
  • Planning content scenario and producing video content for video ads
  • Running advertising on YouTube and Facebook

SERVICES

Video content creation
Digital campaign planning
Paid social ad

RESULTS

Content reach : 3,000,000
Successfully achieved 350% higher engagement rate than competitor

“Ready to work?”