AMORE PACIFIC 2019-04-09T08:21:29+00:00

Project Description

AMORE PACIFIC

AMORE PACIFIC is the largest cosmetic company in Korea that has 32 brands such as Sulwhasoo,
Laneige, Mamonde, Innisfree, Etude House, HERA, IOPE, Primera, Hanyul and more.

BACKGROUND

Amore Pacific launched a new beauty brand, VB diet lab and they had a needs for inducing people to visit the offline stores of VB through promoting on social media.

STRATEGY

  • Planning a social campaign which provides discount coupon that customers can use in the offline stores
  • Running paid social ad to distribute information
  • Amplifying buzz through beauty forums

SERVICES

Social Media Management
Content Creation

RESULTS

Increased in followers by 1,700

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